If you're Disney, it's not enough to make a movie anymore. Not by a long shot.
But Disney's now-legendary merchandise machine is in overdrive this week. At midnight, Disney stores, Toys R Us, and Wal-Mart will open up to sell new merchandise and toys around the latest "Star Wars" movie, "The Force Awakens."
Just to be clear, the movie doesn't open for another three months.
But Disney — which bought Lucasfilm and the rights to "Star Wars" franchise for $4.1 billion in 2012 — wants this rollout to be an event all its own.
It's calling it "Force Friday."