It may seem hard to believe, but not all businesses that advertise put their ads on the internet, said Rohit Kulkarni, an internet analyst with RBC. He said many small businesses still promote themselves like it is the 1980s.
“On local tv, on local radio, direct mail,” he said.
Even in the yellow pages. Remember those? Kulkarni said this means if you’re in the business of e-commerce or online advertising, you may see those local ads as a huge, untapped market.