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"Shorebilly" Trademark War in Ocean City

shorebilly brewing company logo

If you’re on the Boardwalk in Ocean City you might get a bit confused about the fact that Shorebilly merchandice at the T-Shirt Factory is not connected with the Shorebilly at Shorebilly Brewing Company.

And, that has led the T-Shirt Factory parent company, Teal Bay Alliances LLC to go to court for trademark infringement and unfair competition under federal and state law.

The Salisbury Daily Times report that Teal Bay registered the “Shorebilly” trademark in October of 2011.

But Shorebilly Brewing Company got so much attention with its grand opening an attorney for the T-shirt company says that has caused confusion.

Meanwhile, Danny Robinson, who owns Shorebilly Brewing Company, told the paper  he is confident that he will be able to keep his company’s name but declined to comment on the specifics of the case while negotiations are going on.

http://www.delmarvanow.com/article/20130819/WCT/308190015/Shorebilly-Brewing-Co-faces-lawsuit-regarding-name

Don Rush is the News Director and Senior Producer of News and Public Affairs at Delmarva Public Media. An award-winning journalist, Don reports major local issues of the day, from sea level rise, to urban development, to the changing demographics of Delmarva.