NEW CASTLE, Del. (AP) - New Castle County officials are launching a new initiative to warn people about the dangers of heroin.
The campaign, to be discussed at a news conference Thursday, is aimed at teenagers and at making suburban, middle class families aware that heroin use is happening in their communities as well as in the inner city.
County Executive Tom Gordon and County Police Chief Col. E.M. Setting were among the officials scheduled to be on hand to discuss the effort.
Officials say their message is that trying heroin, even once, will lead to one of three outcomes: prison, rehabilitation or death.
