Did you have a good summer? I spent much of mine being a critic. Perhaps you did, too.
Take a flight, you get an email: "Tell us about your flight to Cleveland." Stay at a hotel, you get another survey: "Rate your stay!"
Go to a movie, have dinner, buy a garden hose, gym shoes, or a car, get your teeth cleaned, your cat cremated, buy a movie ticket, send flowers, or have an MRI, and often you're asked to rate the experience, like a Broadway opening. Five stars? Only two?