Sure, we all know the adage: "The best things in life are free."
So why doesn't anyone advertise them? We've got ads for deodorant, luxury cars and snacks — why not ads for sunshine, balmy breezes and children's laughter?
That's the question we put to our listeners way back in 1972, challenging them to write some very noncommercial commercials and then producing a handful of our favorites. With a little help from our Research, Archives and Data Strategy team, we dug up that oldie-but-goodie, dusted it off and retooled the challenge for more modern times.